what is Digital Marketing ?

Digital Marketing is the promotion of your services or products using digital technologies like Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation.

Digital marketing is also referred as data-driven marketing

There are different ways or types of Digital Marketing

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Creation
• Social Media Marketing (SMM)
• Digital Display Advertising.
• Retargeting and Remarketing.
• Mobile Marketing.
• Email Marketing

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving your website's visibility in search engine results pages (SERPs). Your content, quality and accuracy, and keyword selection all play crucial roles in determining your ranking. Search engines use complex algorithms to determine what sites will be relevant to a user's search query.

Search Engine Marketing (SEM)

Search engine marketing, or SEM, is a subset of Internet marketing that deals with paid placement of ads on search engines. SEM strategies include search engine optimization (SEO), paid inclusion, paid linking, paid search advertising, and paid search portal advertising.

SEM is a strategy used by online businesses hoping to acquire customers. SEM targets potential customers who search for products or services that a business offers.

SEM differs from traditional marketing in that it costs money. SEM strategies are typically measured through cost per click (CPC), cost per mille (CPM), or cost per thousand (CPM), and return on investment (ROI).

There are more than 100 different search engines, but Google is by far the most popular. Google processes more than 40,000 search queries every second on average. About 70% of Internet users use Google as their primary search engine.

Social Media Marketing

Social media marketing is the practice of using social media platforms and websites to promote a product or service to a wider audience. Social media marketing is commonly confused with social media marketing, but social media marketing is a narrower discipline that only focuses on using social media platforms and websites to promote a brand or company's products.

The growth of social media as a marketing tool has been driven by several factors. First, social media has become widespread, making it cheaper and easier for marketers to reach large numbers of consumers. Second, social media has made it easier for consumers to share their opinions and experiences with brands and products. Third, social media has made it easier for consumers to participate in advertising campaigns and to receive discounts and other benefits in exchange for their social media participation.

Email Marketing

Email marketing is a popular strategy that is used in most businesses today. It is a tool that allows you to communicate directly with your customers and prospects in order to promote your products and services individually. By doing this, you will be able to market your products and services in more detail and with greater precision. This can be extremely effective in generating leads for your business.