How to write best Adcopy ?

Ad copy is the text that appears on a digital ad. It's the part of the ad that explains what you're selling and why people should buy it. The goal of an ad copy isn't just to get people to click—it's also to get them to click through and make a purchase.

The best way to do this is by offering something special in your ad copy, like a discount or a freebie. If you can't offer something specific, then you need to be creative with your language and make sure it sounds appealing enough for people to want to read more about what you're selling.

Here are 5 tips for writing better digital ad copy:

1) Make it clear what your product does

2) Offer something special (like a discount or freebie)

3) Keep it short and sweet

4) Include a call-to-action (CTA) button that encourages people to click through and make a purchase right away

5) Use language that appeals directly to your target audience

Ad copies play important Roles in your Ad-word Campaign. Below are Points that need to be considered while creating ad copy.

The Three Important Elements of Good Ad Copy

The Keyword:

Keyword Plays important role in ad copies. because ad copies are triggered when the same keyword is similar to the search term. So for better results, you need to add your main keyword in Headline & Description as well.

The Benefit: 

In Ad copies, you should more focus on benefits rather than features. You need to convince customers how this product is useful to you. It will generate more desire and Interest from customers in that product

The Call to Action:

Along with keywords and benefits, a Call to action is also important in your ad copy. It will help to increase CTR. Call to Action such as buy now, get now, and Visit Us.

Keep your audience in mind

The first thing you need to do when creating ad copy is to figure out who your audience is. If you're selling a product or service, then this should be pretty easy—you already know who might need it! But if you're just starting out with advertising on social media sites like Facebook and Instagram, then this may be a bit more challenging.

Create an attention-grabbing headline

Once you've figured out who your target audience is and what they might be looking for in an advertisement (whether it's a product or service), you need to come up with a compelling title for your ad copy. The best way to do this is by using statistics or research from previous studies done on similar products or services in order for readers to easily find what they're looking for without having to scroll through endless pages of information about each one individually.