What is the use of social bookmarking in SEO

 

SEO has become an absolute necessity for any and every business. With digital marketers finding more effective ways to optimize their website to rank higher in the search rankings, several off-page techniques such as guest posting, social media marketing, and social bookmarking are some of the popular ones. 

Social bookmarking sites started as a common platform for finding resources leveraged by digital marketers and content writers. However, they've evolved into thriving virtual forums where users discuss topics and join communities based on common interests.

Please continue reading to find out why your business should include social bookmarking in its SEO strategy.

What is social media bookmarking?

Labelling a website page with a platform or a web application is easier for you to visit later, known as social bookmarking. You may bookmark social media postings using other platforms' capabilities instead of saving them to your browser's favourites. As Social bookmarks save information in the cloud rather than on your phone, laptop, or any other device, they can be assessed anywhere through a device that is connected to the internet.

What are some examples of a social bookmarking site?

Social bookmarking sites are heavily dependent on the kind of community you are targeting. However, some of the popular social bookmarking sites include:

1. Tumblr
2. Reddit
3. Pinterest
4. Digg
5. Slashdot
6. StumbleUpon

These are just a few. Next, look for sites commonly used by your online community and the kind of content they like to read.

Does social bookmarking help SEO?

In the perspective of search engines, online pages saved on social bookmarking services are still regarded as quality backlinks. Social bookmarking may be beneficial since it allows you to bookmark or add significant pages from your website, such as product descriptions, services pages, blogs, and so on, to the most popular directories or sites that can help in increasing traffic to your site. 

Although many experts have been questioning the effectiveness of social bookmarking, this strategy can still be largely beneficial for your business if applied carefully. Let's see what the benefits of social bookmarking are?

What is the use of social bookmarking in SEO?

1. Increased brand awareness
2. Content marketing
3. Faster indexing
4. High-quality backlinks
5. Improved site traffic 
6. Targeted lead generation
7. Interacting with the community

Increased brand awareness

Creating a profile for your company on popular social bookmarking sites can make it easier for potential clients to locate your business and know about your offer's products and services. The more targeted you are in your social bookmarking approach, the more visible your site will become, resulting in more people wanting to explore it, resulting in higher brand recognition and ROI.

Content marketing

By consistently posting value-added content on these sites, you will not only be able to develop a strong network for your company, but you will also be able to create more traffic for your blogs and website. In addition, social bookmarking sites can help you promote your content quickly and efficiently, providing a boost to your existing SEO efforts.

Faster indexing

Most social bookmarking sites are high DA sites, and including a link on them may instantly notify Google of any new content on your website, resulting in faster indexing. Moreover, with faster indexing, smooth UI, and device compatibility, you can generate higher rankings for your website.

High-quality backlinks

Building quality backlinks is essential in SEO since it helps you enhance your site's domain authority and traffic. Social bookmarking sites connect you with other leading experts and influencers in your domain, and if you post quality content, you can get them to link to your page, resulting in improved ratings of your site.

However, ensure that you are sincere in your efforts and add value to the community, as social bookmarking sites often block spam or direct advertising content.

Improved site traffic 

Social bookmarking sites thrive on community building and providing relevant content to interested groups. The more engaging and informative your content and the more readers find your content beneficial, they are more inclined to subscribe to your blog, resulting in improved site traffic.

Targeted lead generation

A significant aspect of leveraging social bookmarking sites is that it can help you generate more quality leads since people continuously look for new products or material to educate themselves. With value-added content, you are likely to attract high-intent customers and interested audiences that find your content useful to your blogs and website. This high-quality traffic can drive conversions for your business.

Interacting with the community

Social bookmarking sites make it simpler to enhance the brand reach and interact with possible partners and influencers to boost your online success. You must join in a discussion, ask questions and respond to comments since this will enable you to establish your business in the community, resulting in better interactions and improved reach.

Wrapping up

Social bookmarking can be beneficial for your SEO strategy and improve your business's reach in the interested communities on social bookmarking sites. 

Revamp your SEO strategy today to include social bookmarking as an off-page SEO technique to boost brand awareness, get more interested readers to your sites, and consequently, improve search rankings.

We'd love to help you out in case you are stuck somewhere. Check out our SEO services today!