10 Essential On-Page SEO Factors to Boost Organic Traffic in 1 Month

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With the increasing digital footprint, search engine optimization is becoming crucial for businesses to make their presence known. While there are multiple ways to approach SEO, on-page SEO remains an integral part of any SEO strategy.

Ranking higher in search engine results pages requires content that adds value and is relevant to the end customer. But once you have your content in place, it is important to make the necessary on-page optimizations to help Google find your website.


Let's Learn about on-page SEO…

What are On-Page SEO techniques?

On-Page SEO or on-site SEO refers to optimizing web page content to make it easier for a website to rank on search engine result pages. Various elements included in on-page SEO include high-quality content, header tags, images, and the HTML source code.


Why is On-Page SEO Important?

When search engines crawl through the pages to deliver the most relevant results to the users, they look for keywords matching the search queries. Therefore, if your page has the same keywords in your title, headings, or body, Google will identify your page as relevant and more likely to rank your page.


Besides, on-page SEO doesn't require any advanced technical knowledge and relies on you, which isn't quite the case with technical or off-page SEO. Thus, it is important to optimize your page to forget a good on-page SEO score.

Now that you know the importance of on-page SEO let's go through 10 Essential On-Page SEO Factors to boost organic traffic.


What are the 10 most important on-page SEO factors?

essential on page seo factors -digitalsanky


Some of the essential on-page SEO factors include:
  1. URL Optimization
  2. Header Tags
  3. Meta Tags
  4. Content Optimization
  5. Keyword Placement
  6. Title tag
  7. Image Optimization
  8. Inbound and outbound links
  9. Content Updates
  10. User Engagement

URL Optimization

URL optimization is the process of making the webpage more comprehensible for the crawlers. URL's should be easily readable, use primary keywords, and add hyphens or underscores in between worlds. Having a URL structure of 3 to 5 words adds more weight to the website. Therefore, one of the recommended practices is to include keywords in the URL.

Header Tags

Header tags provide headings to the text and range from H1 to H6 as HTML elements. Crawlers usually search header tags to check for relevance as if your blog talks about seasons, and if it doesn't have various types of seasons mentioned in the headers, the crawler will skip your page searching for better results.

Ensure that you include more keywords in your header tags that make it easier for search engines and improve the readability of your content for the end-user.

Meta Tags

The most crucial aspect of On-Page SEO is Meta Tags. Meta Title, Meta Description, Meta Keywords, and Meta Robots Tag are the four main components. Effectively optimizing the meta description can help you increase your website's click-through rate and form an impression about what your site has to offer.

Content Optimization

Nothing beats content that follows Google's EAT guidelines: expertise, authority, and trustworthiness. Thus, it is important to create an information-rich page and maintain a friendly and conversational tone. Excellent content combined with suitable keyword placement will satisfy both search engine inquiries and user needs

Keyword Placement

Keyword research is the centre of all SEO efforts. Effective keyword research yields increased audience engagement, better visibility in SERPs, and improved customer conversion. However, ensure that you don't cannibalize your content with keywords as it could negatively impact your SEO.

Title Tag

The title tag found in the head of every webpage serves as a basic hint for the page's topic and is prominently displayed on the search engine result pages. Although title HTML tag has no obvious impact on organic rankings, poorly framed title tags can result in more bounce rate contributing negatively to your SEO efforts.

Image Optimization

Images can be a great way to engage your customers. However, it can affect the loading time of your websites. It is the best practice to use descriptive alt text and give relevant names to the images. Thus, it is important to optimize images for SEO that can help with improved visibility as images can appear on google image search and provide a better user experience due to faster page load times.

Inbound and outbound links

It is a best practice to utilize anchor text and internal link structure to optimize your website's links that crawlers can pick up.

Outbound links are important as the link to authoritative pages signals trust to the search engine. However, avoid stuffing too many outbound links as it can potentially affect the page's PageRank.

Content updates

The Google algorithm favours information that has recently been updated. Therefore, it is best practice to perform a content audit and update some content yearly. Content audits and upgrades can also help you avoid duplicate content or detect wrong information on your website.

User Engagement

Although Improving the on-page SEO aspects of your website can help, it's not enough. You have to retain customers to reduce the bounce rate on your site. Focussing on elements like site performance and user experience can help to engage the visitors and retain them.



Wrapping up

Regularly optimizing for On-Page SEO can help you boost your rankings and help your visitors engage more effectively on your website. Thus, it becomes critical to make consistent efforts toward improving various on-page SEO factors. 



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