Best Free Keyword Research Tools For Becoming A Traffic Expert

What are keywords?

Keywords are the words that you would use to search for something online.

Keywords are important to SEO because they help search engines know what your content is about.

If you want to rank higher in the search results, you should use keywords that people actually search for when they look for your kind of content.

Let's say you're in the market for a new car. You go online, do some research, and look up the words "new cars" on Google. In the results, there are about 25 pages of ads and articles about new cars—but none of them are actually about new cars. They're all about buying used cars instead.

This is a perfect example of keyword spamming. Someone has put together a bunch of ads and articles that use the same words as what people might search for when looking for information about new cars, but it doesn't actually have anything to do with new cars. This is a problem because it means that when people are trying to find information on their topic, they'll get results that aren't helpful at all—or worse yet, they'll get tricked into clicking on an ad or article that doesn't actually help them at all!

In SEO (search engine optimization), keywords are basically just words or phrases that describe what your content is about. When someone searches Google for [puma shoes], they're looking for an answer to something they need help with or want more information about—and if you can write content that answers these questions well enough, then you should be able to rank high on search engines like Google and Bing!

Why Keyword research is important?

Keyword research is an important part of building a successful website. It’s the first step in identifying what people are looking for when they come to your site. It helps you understand who your target audience is and what they want from you.

When done properly, keyword research leads to more traffic and higher rankings. Keywords are used by search engines as a way of finding content that matches what users are searching for. The more relevant keywords you use, the easier it will be for people who are searching for something specific to find what they need on your site.

Keyword research can also help you understand which topics are most important to your target audience so that you can create content that appeals directly to them. You can do this by looking at the SERP results for specific keywords, reading reviews or listening to customer feedback on social media channels like Facebook or Twitter.

There are three types of keywords:

1. Descriptive keywords are words or phrases that describe the content of a page.

2. Navigation keywords are words or phrases that help users find a particular page or website.

3. Commercial keywords are words or phrases used to sell goods and services, and they include brand names, product names, and company names.

There are three different types of keywords, and each one is useful for different purposes.

1) Broad keywords: These are the most general terms and phrases that you can use to find your target audience. For example, "women's clothing" or "men's shoes" would be broad keywords that can be used in a search engine to find pages related to those topics. These kinds of keywords are best when you're trying to reach a wide audience who might not be looking for something as specific as your product or service.

2) Medium-length keywords: These are more specific than broad keywords but not as specific as long-tail keywords, which we'll talk about below. These kinds of keywords are best when you want to reach people who already have an idea of what they're looking for, but aren't necessarily sure how to phrase their search terms. For example, if someone is looking for women's dresses in New York City, they might enter into Google "New York City women's dresses." This is a medium-length keyword because it tells Google what city someone wants their results returned from, but still leaves room for variations of the phrase like "New York City women's . . . ."

3) Long-tail keywords: These are phrases that describe something very specifically. For example, if you wanted to sell a guide on how to make a peanut butter and jelly sandwich, you might use the long-tail keyword "how to make a peanut butter and jelly sandwich for children."

The reason long-tail keywords are so beneficial is that they tend to have less competition than broad keywords do. This means you can rank higher in the search engines with fewer visitors clicking on your ad.

How to do proper keyword research?

Keyword research is the process of finding out what people are searching for online and using that information to create content that will be relevant to them.

The first step in keyword research is to find out how many other people are using your keywords. You can do this with a keyword tool like Google Keyword Planner, which shows you how many people are searching for your keyword per month and where they're located.

Next, you'll want to find out which of your competitors are already ranking well on Google for those keywords, so you can make sure you're not trying to compete with them. If you aren't sure how or where to start this process, reach out to your local SEO expert and they can help you figure it out!

Finally, once you have some data points about what people are looking for and who else is competing with you for those keywords, it's time to come up with some ideas for content that speaks directly to those searchers and their needs!

Top Free Keyword research tools you must use

If you're a content marketer or a digital marketer, you probably already know how important it is to have good keywords. If you don't, let's just say that keyword research is the first step in making sure your content gets found by the people who are looking for it.

So what are the best keyword research tools? There are plenty of options out there, so we've compiled a list of some of the most popular ones. You can use these tools to find long-tail keywords that will help your content get found by the right people on Google, Bing, or any other search engine.

1) Keywordtool.io - This is one of our favourite free tools for finding long-tail keywords. It's easy to use and has a lot of features that make it stand out from other options like Moz Keyword Explorer and Ahrefs Keywords Explorer (which we'll discuss below).

2) Ubersuggest - This is another great tool for finding long-tail keywords because it helps you find variations on words in order to expand your keyword list without having to do all the work yourself! It also has some neat features like saving searches and exporting results into CSV files so you can easily export them later if needed.

3) Google Keyword Planner - This is Google's own tool for keyword research and planning, so it's easy to see why it's one of the most popular out there. The downside is that it only gives you access to Google AdWords' data, so if you're looking for a more comprehensive view of search volume and competition for keywords across multiple platforms, this might not be your best bet.

In the end, the search for a tool that fits these needs can be difficult. There are many solid options available on the market, and it can be hard to narrow down which one to use. Thankfully, there are some key factors you can consider in order to pick the right keyword research tool for you.