B2B sales funnel metrics to boost business growth
Each person's customer purchase journey is unique and complicated in today's environment when customers have continual access to information and many options. As a result, this shift presents various issues for current B2B sales teams to overcome. B2B selling involves more stakeholders, and the stakes are significantly higher as compared to B2C. With longer sales funnels, confirming the purchase and closing the deal takes months and that's why identifying and tracking meaningful B2B sales funnel metrics for your sales team is important for boosting business growth. What is a B2B Sales Funnel? B2B sales funnel is an efficient technique to determine where your leads are in their purchase journeys and arrange the further action steps appropriately to get maximum converts. It consists of five stages as follows: Awareness: Lead generation Consideration: Lead nurturing and qualification Preference: Meeting with the leads Purchase: Closing the sale Loyalty: Retention and Refe