"Luxury is the possibility to stay close to your customers and do things that you know they will love." ~ Christian Louboutin The marketing of luxury goods is quite different from other mainstream brands. Luxury marketing relies on building a strong brand ethos to reflect emotional and aspirational values. Brand recall and customer loyalty play a much more important role for luxury brands. Luxury businesses need to leverage social media to connect with their customers in more imaginative and creative ways to differentiate themselves from other premium brands. But, if luxury brands are known for their exclusivity and limited access, why should they be opting for social media? Let's find out. Why do luxury brands use social media? Luxury brands are known for their posh and customized offerings. A common belief is that social media poses a danger to luxury brands' image and distinction. Nonetheless, some top brands like Chanel, Gucci, Burberry, Prada, Valentino, Elie Saa...
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