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Digital Marketing is the promotion of your services or products using digital technologies like Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation. Digital marketing is also referred as data-driven marketing There are different ways or types of Digital Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Content Creation Social Media Marketing (SMM) Digital Display Advertising. Retargeting and Remarketing. Mobile Marketing. Email Marketing Search Engine Optimization (SEO) Search engine optimization (SEO) is the process of improving your website's visibility in search engine results pages (SERPs). Your content, quality and accuracy, and keyword selection all play crucial roles in determining your ranking. Search engines use complex algorithms to determine what sites will be relevant to a user's search q...
"Luxury is the possibility to stay close to your customers and do things that you know they will love." ~ Christian Louboutin The marketing of luxury goods is quite different from other mainstream brands. Luxury marketing relies on building a strong brand ethos to reflect emotional and aspirational values. Brand recall and customer loyalty play a much more important role for luxury brands. Luxury businesses need to leverage social media to connect with their customers in more imaginative and creative ways to differentiate themselves from other premium brands. But, if luxury brands are known for their exclusivity and limited access, why should they be opting for social media? Let's find out. Why do luxury brands use social media? Luxury brands are known for their posh and customized offerings. A common belief is that social media poses a danger to luxury brands' image and distinction. Nonetheless, some top brands like Chanel, Gucci, Burberry, Prada, Valentino, Elie Saa...
Programmatic Advertising Definition - What is Programmatic Advertising? Programmatic advertising is a type of online advertising that relies on an automated system to determine which ads are shown to users based on the keywords they use in their search queries. It's important to note that programmatic advertising doesn't mean that ads are being targeted specifically by the user. Instead, it's about how many people see the ads and how many times they see them. Programmatic advertising platforms can be used by companies to reach consumers at scale, as well as by advertisers who want greater control over their messaging. For example, if you're a clothing company and want to run an ad campaign with your brand name on it, you might want to use a programmatic platform because you won't know who saw the ad and what they thought about it until after it was published into their stream of consciousness! There are three main types of programmatic advertising platforms : Ad Exc...
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