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"Luxury is the possibility to stay close to your customers and do things that you know they will love." ~ Christian Louboutin The marketing of luxury goods is quite different from other mainstream brands. Luxury marketing relies on building a strong brand ethos to reflect emotional and aspirational values. Brand recall and customer loyalty play a much more important role for luxury brands. Luxury businesses need to leverage social media to connect with their customers in more imaginative and creative ways to differentiate themselves from other premium brands. But, if luxury brands are known for their exclusivity and limited access, why should they be opting for social media? Let's find out. Why do luxury brands use social media? Luxury brands are known for their posh and customized offerings. A common belief is that social media poses a danger to luxury brands' image and distinction. Nonetheless, some top brands like Chanel, Gucci, Burberry, Prada, Valentino, Elie Saa...
Programmatic Advertising Definition - What is Programmatic Advertising? Programmatic advertising is a type of online advertising that relies on an automated system to determine which ads are shown to users based on the keywords they use in their search queries. It's important to note that programmatic advertising doesn't mean that ads are being targeted specifically by the user. Instead, it's about how many people see the ads and how many times they see them. Programmatic advertising platforms can be used by companies to reach consumers at scale, as well as by advertisers who want greater control over their messaging. For example, if you're a clothing company and want to run an ad campaign with your brand name on it, you might want to use a programmatic platform because you won't know who saw the ad and what they thought about it until after it was published into their stream of consciousness! There are three main types of programmatic advertising platforms : Ad Exc...
SEO is essential for any business that has a web presence. The good news is that it doesn't need to be complicated or confusing. With the correct information and a clear understanding of what can and cannot be done, along with some effort, you can drive more traffic to your site while staying within the rules of search engines. The real question is: why bother? Well, SEO delivers results in terms of increased traffic and revenue. If done right, SEO can help you attract new customers who will likely become repeat visitors and long-term customers who will help grow your business over time. For a better understanding of how SEO works and how it can benefit your business, read on! The Benefits Of SEO: 1) Increased Traffic To Your Site – When you optimize your site for search engines, you increase its visibility in search results. More eyeballs mean more traffic to your site; this translates into more customers for you! 2) Increased Customer Engagement – Optimized pages are easier ...
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