Digital Marketing Blog

Programmatic Advertising Definition - What is Programmatic Advertising? Programmatic advertising is a type of online advertising that relies on an automated system to determine which ads are shown to users based on the keywords they use in their search queries. It's important to note that programmatic advertising doesn't mean that ads are being targeted specifically by the user. Instead, it's about how many people see the ads and how many times they see them. Programmatic advertising platforms can be used by companies to reach consumers at scale, as well as by advertisers who want greater control over their messaging. For example, if you're a clothing company and want to run an ad campaign with your brand name on it, you might want to use a programmatic platform because you won't know who saw the ad and what they thought about it until after it was published into their stream of consciousness! There are three main types of programmatic advertising platforms : Ad Exc...

What are keywords? Keywords are the words that you would use to search for something online. Keywords are important to SEO because they help search engines know what your content is about. If you want to rank higher in the search results, you should use keywords that people actually search for when they look for your kind of content. Let's say you're in the market for a new car. You go online, do some research, and look up the words "new cars" on Google. In the results, there are about 25 pages of ads and articles about new cars—but none of them are actually about new cars. They're all about buying used cars instead. This is a perfect example of keyword spamming. Someone has put together a bunch of ads and articles that use the same words as what people might search for when looking for information about new cars, but it doesn't actually have anything to do with new cars. This is a problem because it means that when people are trying to find information on the...